A comparative analysis of engagement and listening behavior across two Spotify users.
User A: 314526
User B: 60226
User A: 2.31
User B: 1.00
Compare total listening time and session length across users.
Goal: Measure overall engagement.
Explanation: This bar chart compares total minutes listening between User A and User B. Hypothesis: User A listens more than User B.
Goal: Compare track engagement.
Explanation: Average minutes per track shows whether users prefer longer or shorter tracks. Hypothesis: User A listens to longer tracks on average.
Explore temporal trends: daily listening, hourly patterns, and weekday vs weekend behaviors.
Goal: Observe temporal engagement trends.
Shows daily total minutes listened for both users. Hypothesis: User A has more consistent daily listening than User B.
Goal: Understand peak listening hours.
Shows listening by hour. Hypothesis: User A listens more during evening hours.
Goal: Identify differences in weekend/weekday engagement.
Compares total minutes on weekdays vs weekends. Hypothesis: Users listen more on weekdays.
Analyze habitual vs exploratory listening patterns.
Goal: Identify habitual listening patterns.
Shows 10 most played artists per user. Hypothesis: User A listens to fewer artists repeatedly than User B.
Goal: Observe track repetition.
Shows most played tracks per user. Hypothesis: User A favors fewer repeated tracks.
Goal: Examine album-level habits.
Shows most played albums. Hypothesis: User B has broader album diversity.
Goal: Track exploratory behavior over time.
Shows unique artists per month. Hypothesis: User B explores more artists monthly.
Goal: Measure habitual listening concentration.
Side-by-side pie charts showing top 5 artist concentration. Hypothesis: User B's listening is more concentrated on top artists.
Compare listening behaviors via skip and shuffle percentages.
Goal: Identify behavioral differences in listening style.
Bar chart faceted by user, showing hourly shuffle and skip percentages. Hypothesis: User B skips more tracks, User A shuffles more.